Crowdsourcing by definition is: the practice of obtaining information or input into a task or project by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet. Many people are turning to crowdsourcing for their design projects in the hopes of obtaining a logo, flyer, poster, album cover, etc. for a discounted rate. But at what cost?
A few of my clients have tried crowdsourcing for their projects and end up unhappy with the end result and contact me to help them. I had one client that had used crowdsourcing for a logo design. They were really happy with the design but a few months later after using their new logo on all their materials they discovered another business, very similar to theirs, with the exact same logo only with different colours. They called me to have a unique logo designed for them. Another client had their logo designed through crowdsourcing but was not supplied with any vector files making it useless for larger pieces of work.
Crowdsourcing for a design project is great in theory. You have a wide range of ideas to choose from and it’s usually at a discounted rate. The downside of crowdsourcing is that the designers on crowdsourcing sites are trying to make money on these discounted items so they have a bunch of concept designs they’ve created and you end up getting a cookie cutter design that has been used 1000 times.
Your logo (especially your logo!) and other marketing materials are an INVESTMENT in your business. They are going to be the face of your business and what your customers will use to judge you by. Why would you want to take the risk of getting something second rate just to save a bit of money?